I cannot imagine not being able to meet my children’s basic needs, but for some American families it’s a real issue. The Kellogg’s brand has stepped up to combat and raise awareness of child hunger in their third annual “Share Breakfast” campaign. The campaign aims to provide one million breakfasts to children throughout the country via Action for Healthy Kids grants.
On March 5th, Share Breakfast spokesman and actor, Taye Diggs, made an appearance at Hollywood and Highland to speak on the subject of childhood hunger and unveiled a display of a massive red spoon made up of 160,000 smaller spoons. Kellogg’s will donate $1 for each spoon that visitors take from the display. "Usually when you hear about childhood hunger it's dealing with another country," Diggs said in his speech. "I think it's important to let people know that this issue is affecting kids in our country."
We contributed by each taking away a spoon, but if you can’t make it to Hollywood and Highland, you can do you part by visiting www.sharebreakfast.com and watching two Kellogg’s Great Start videos narrated by Taye Diggs. Each time the videos are watched, shared or tweeted with the hashtag #sharebreakfast, Kellogg’s will donate breakfast to a child in need. It’s that easy!